“humans of humanities” is an initiative by Bea Marshall, a bright student looking to bring inspiring resources and knowledge of humanities subjects to other high school students looking for a challenge. The project aims to bring people together through a deeper appreciation of humanities subjects in a curriculum landscape heavily dominated by STEM.

Requiring appeal to a wide range of teens and young adults, a simple yet thoughtful design was constructed to reflect a modern take on the subjects of humanities. The logo embodies the key brand values of togetherness and harmony. humans of humanities will initially take form as a blog, online forum, social media and in-person community groups and this brand package provides the fundamental elements to launch a startup: brand guidelines, logo suite, colour palette, typography, and image treatment.