The Australian optical group The Optical Co collaborated with Coloro (the primary colour source for WGSN) to launch an exclusive collection of frames, led by the 2023 colour of the year - Digital Lavender. This accompanying postcard and glasses case reflect the vibrancy and tranquillity of this year's palette. The illustration draws inspiration from the patterns of the acetate in the frames, combined with dynamic shapes to evoke an emotive feel. The range of ten frames is available across the company's over fifty stores nationwide.